Dawn Patrol Partners embeds deeply into the business with founder-led and insurgent brands in consumer health, wellness, FMCG and OTC across ANZ and Asia-Pacific. We pair boardroom-grade strategy with hands-on commercial execution — operators who make it happen, not consultants who simply hand over a deck.
Senior-level in-market representation across Australia and New Zealand — opening doors with retailers and partners to get your foot in the door. We've built a market from zero before — the legal entity, the channel strategy, the relationships — and can help stand up your local team, bridging customer engagement until it's in place.
Two decades of driving long-term partnerships across pharmacy and grocery — in ANZ and globally — winning the range, building the partnership, and keeping the shelf.
Taking challenger brands to category leadership — including scaling a flagship beauty brand 10x to #1 in ANZ. Positioning that consumers reach for and retailers prioritise.
Commercial due diligence, integrating acquisitions without losing momentum, and standing alongside founders and boards through capital raises — including a core role in a ~$1.5B strategic investment.
Most founder-led and insurgent brands don't have a vision problem. They simply don't have the time, the market knowledge and the strategic rigour to execute it. That's the gap we close — in the business with you.
We integrate into your business and do the work alongside your team — operator-close, not consultant-distant — so the strategy actually ships.
Senior representation in-market to open doors with ANZ retailers and partners — getting a foot in the door for your team to walk through. No local team yet? We can help set one up and bridge customer engagement in the meantime.
Every engagement is anchored to a measurable commercial outcome: revenue, margin, range won, or a deal closed.
From a focused project or a board advisory seat to fractional commercial leadership — scaled to the stage you're at.
I've spent two decades scaling consumer health, wellness and beauty brands — from the boardroom at Reckitt to building a ~$500m ANZ business at DBG Health. I started Dawn Patrol Partners to do that work directly alongside founder-led and insurgent brands: in the business, not above it.
Chief Commercial Officer, Consumer ANZ. Full P&L ownership of the consumer division of Australia's largest health, wellness and beauty group; scaled the ANZ business to ~$500m, led MCoBeauty from a standing start to #1 in ANZ, founding employee of the New Zealand business that has gone from zero to ~$50m in 5 years, sat on the core team behind a ~$1.5B private equity investment.
A 15-year career across six countries, from graduate sales to Regional General Manager, South East Asia — full P&L across eight markets and senior GM / director-level roles in NZ, South East Asia, Canada and the UK.
Boutique consumer-goods advisory combining strategic counsel with embedded commercial execution and in-country representation for founder-led and insurgent brands across ANZ.
A career spent at the intersection of brand, retail and the boardroom — across the corporate scale of Reckitt and the entrepreneurial pace of privately owned DBG Health.
Brands & portfolios
Markets worked
Retail partners